How we make it work...

• Conduct an initial situation review.

• Collaborative development of approach and methodology.

• Work closely with internal teams and management.

• Use shared knowledge, multi-industry experience and marketing best practice to indentify insights and solutions.

• Delivery of the project outcomes in the format most suitable for the client.

• Execution support where required.

The tools of our trade...

We apply a wide range of academically and practically proven tools and techniques, in addition to blue-chip experience, to develop winning marketing strategy.

•  Industry structure analysis:

  • Industry structure theory aids the systematic identification of the competitive forces truly at play in an industry, their effect on potential profitability and selection of the optimum competitive strategy.

• Value chain analysis:

  •  Value chain analysis is the recognised method of identifying, optimising or developing unique competitive advantage that goes beyond the product or service.

• Segmentation:

  •  Skilled segmentation of markets can transform business performance and vastly enhance the effectiveness of marketing and sales spend for any organisation.

• Marketing plans:

  • Using industry best practice as a foundation and building on the insights generated by the processes mentioned above, Vallender Consulting produces marketing objectives that makes sense and strategies that make them achievable.

• Communications planning:

  • While marketing strategy has an effect in all functions of an organisation, marketing communications remains one of the best ways to signal value to potential customers. Vallender Consulting communications plans are individual to each client and are carefully crafted to achieve objectives efficiently.